Bad Vilbel: the largest town in the Wetterau district and a dynamic interface between tradition and modernity!

With around 37,000 inhabitants, a growing population and direct proximity to Frankfurt am Main, our city offers an attractive location for retail, catering and service companies.

Attractive business location

  • High purchasing power with an index of 129.9 (2022).
  • Headquarters of well-known companies such as Stada Arzneimittel and Hassia Mineralquellen
  • Lowest trade tax rate in the region: 357 points (2024)

An extremely attractive combination of economic strength, business friendliness and growth potential.

Excellent transport connections

  • Optimum connection to the motorway network
  • Direct S-Bahn connection to Frankfurt
  • Broad bus network

Good accessibility, also for international guests, via the nearby Frankfurt Airport.

High quality of life and wide range of leisure activities

  • Central green recreational areas such as the spa gardens, city forest, orchards and certified hiking trails
  • Lively cultural programme such as the Burgfestspiele
  • Diverse shopping opportunities
  • Culinary experiences

The newly renovated city centre with Frankfurter Strasse as the central shopping street offers ideal conditions for retail and gastronomy.

Your advantages as a merchant

High purchasing power in the population and in the catchment area.

Good quality of stay through a modern and sustainable design of the city centre.

Increasing customer frequency through new residential areas and events to revitalise the city centre, such as Hessentag 2025, Quellenfest and Quellensommer.

Optimum support by Stadtmarketing Bad Vilbel e.V. with City Management, which will assist you with public relations work, networking with the city's stakeholders and with support for the start and long-term establishment.

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